According to Deb Pollack, multi-decade automotive professional and founder of Drive Toward a Cure, the charitable organization is building a following that includes those associated with the automotive industry on every level. From individuals that simply love cars and driving, all the way to manufacturer executives, the Drive Toward a Cure program is providing education about the disease alongside opportunities for a fun driving experience on both road and track.
“When we first teamed with NCM back in January, they were anxious to offer an opportunity to support our cause and bring car enthusiasts a chance to enjoy another element of driving within a safe environment,” said Pollack. “Folks that enjoy driving are often excited to share that enthusiasm with other like-minded individuals – and raising funds for Parkinson’s becomes a wonderful bonus along the way.”
Pollack and Mark Davidson, CEO of Intelliga Communications and Pollack’s ‘partner in cause,’ have been creating opportunities for car aficionados to enjoy their vehicles while raising awareness and funds for Parkinson’s since 2016. Together they pursued an audience that is inspired to seek a cure for the disease. Through a combination of multi-day luxury rallies coupled with grassroots efforts, owners of vintage vehicles on up to modern luxury and exotics are partaking nationwide.
NCM’s ‘lunchtime lapping sessions’ will be held at VIR for approximately 45 minutes during the lunch hour and will be limited to no more than 50 entrant vehicles. All laps will be parade style – paced, but not slow! – and are open to all makes and models, including convertibles. Passengers are allowed, and there are no helmet requirements. The full $50 will support Drive Toward a Cure as a tax-deductible donation.